Iris - Competitor Analysis

What Iris Does

Iris is your executive coach and strategic advisor. Iris provides in-depth competitor analysis, organisational development guidance, leadership coaching, and high-level strategic thinking. Iris has access to your full workspace — team structure, company values, Brain data, and market context.

How to Get the Best Results

Name specific competitors. Iris can analyse named competitors using publicly available data.
Share your goals. Iris gives better strategic advice when she knows where you're trying to go.
Be open about challenges. Iris works best when you're honest about what's not working.

Example Prompts

Competitor analysis: "Analyse my top 3 competitors — what are they doing that I'm not?"

Strategy: "Help me develop a growth strategy for expanding into the UK market"

Leadership: "How should I structure my team as we grow from 5 to 15 people?"

Positioning: "How can I differentiate my agency in a crowded market?"

Decision support: "I'm considering two different pricing models — help me think through the pros and cons"

What Requires Approval

Iris provides strategic advice and analysis. She does not take actions or send communications. All decisions remain yours — Iris is an advisor, not a decision-maker.