The Brain

What the Brain Is

The Brain is your business knowledge stored in Strivia. When you ask a bot to write a quote, draft an email, or create an ad, it searches your Brain first — then uses what it finds to give you a personalised response.

Without the Brain, bots give generic answers. With it, they sound like they work for your company.

What to Fill In

Business Identity

Your company name, industry, what you do, your mission statement, and your values. This helps every bot understand context.

Why it matters: Vera uses this to write on-brand content. Quinn includes your company name on quotes. Max references your mission when creating ads.

Services and Pricing

List what you sell with names, descriptions, and prices. Be specific — "Logo design — €350" is better than "design services".

Why it matters: Quinn pulls from here to build accurate quotes. Without it, Quinn has to guess your pricing.

Costs and Expenses

Your raw material costs, supplier prices, software subscriptions — anything that affects your margins.

Why it matters: Quinn can calculate profit margins on quotes. Scout can analyse whether your pricing is sustainable.

Business Info

VAT number, tax rate, payment terms (e.g., "Net 30"), minimum order amounts, delivery areas.

Why it matters: Quotes include these automatically. No more manually adding VAT or payment terms to every document.

Brand Profile

Your brand voice and tone — are you professional and formal, or casual and friendly? What colours and style guidelines do you follow?

Why it matters: Vera writes all content in your brand voice. Max uses it for social media posts and ad copy.

People and Suppliers

Key contacts — suppliers, freelancers, partners — with names, emails, and what they do for you.

Why it matters: Cally can reference these when drafting emails. Quinn can include supplier costs in calculations.

How Bots Search the Brain

When you send a message, the bot looks for keywords in your request and matches them to items in your Brain. It prioritises exact matches, then partial matches, then related terms.

Example: You ask "Create a quote for a logo" — Quinn searches for "logo" in your services and finds your logo design pricing. If you also have "branding package" in your Brain, it might suggest that as an alternative.

The more specific your Brain entries, the more accurate the matching.

Tips for Better Bot Responses

• Be specific. "Social media management — €500/month for 3 platforms, 12 posts" beats "social media".
• Keep it updated. Bots can't know your prices changed unless you tell them.
• Fill in everything you can. Empty fields mean the bot has less context to work with.
• Use keywords your clients use. If customers ask for "bespoke" not "custom," include both terms.
• Add notes for context. The notes field is free text — use it for anything that doesn't fit elsewhere.