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Integrations

Connect Strivia to the tools you already use.

💬

WhatsApp Business

Connect your WhatsApp Business account so Cally can read incoming messages and draft replies for your approval.

What Cally can do

  • Read incoming WhatsApp messages
  • Draft replies based on your Brain data and brand voice
  • Auto-reply if you enable auto-send permissions

How to connect

  1. Go to Integrations in the sidebar
  2. Find WhatsApp Business and click Connect
  3. Enter your Phone Number ID and Access Token from your Meta Developer App
  4. Copy the Webhook URL and Verify Token into your Meta App settings
  5. Subscribe to the "messages" webhook field
📧

Gmail

Connect Gmail so Cally can read your inbox and draft email replies.

What Cally can do

  • Read unread emails from your inbox
  • Draft replies using your Brain data and brand voice
  • Auto-send replies if you enable auto-send permissions

How to connect

  1. Go to Integrations and click Connect with Google under Gmail
  2. Sign in to your Google account and grant the requested permissions
  3. You will be redirected back to Strivia — Gmail is now connected
📨

Outlook

Connect your Microsoft Outlook inbox so Cally can manage your emails.

🚧 Coming soon — Outlook integration is under development.

📅

Google Calendar

Connect Google Calendar so Cally can schedule meetings and manage events.

What Cally can do

  • Read your calendar and find available slots
  • Create events when meetings are suggested in conversations
  • Auto-create events if you enable auto-send permissions

How to connect

  1. Go to Integrations and click Connect with Google under Google Calendar
  2. Sign in and grant calendar permissions
  3. Done — Cally can now help with scheduling
📣

Meta Ads

Connect your Meta Ads account so Max can create and manage Facebook and Instagram ad campaigns.

What Max can do

  • View campaign performance and insights
  • Create new campaigns (always created as PAUSED for safety)
  • Draft ad copy using your brand voice
  • Monitor key metrics like ROAS, CTR, and CPC

How to connect

  1. Go to Integrations and click Connect with Facebook under Meta Ads
  2. Sign in to Facebook and select your ad accounts
  3. Choose which ad accounts you want Strivia to manage

⚠️ Campaigns are always created as PAUSED. You must activate them manually in Meta Ads Manager.

🏢

Meta Business Suite

Connect your Meta Business Suite so Max can manage your Facebook pages, Messenger, and Instagram.

What Max can do

  • Monitor comments on your Facebook posts
  • Reply to comments and Messenger conversations
  • Create and schedule social media posts (always requires approval)
  • Manage Instagram comments and DMs if connected
  • Provide social media engagement summaries

How to connect

  1. Go to Integrations and click Connect with Facebook under Meta Business Suite
  2. Sign in to Facebook and select the pages you want to manage
  3. If a page has Instagram connected, it will be available too
  4. Configure bot permissions to control what Max can automate

⚠️ Social media posts always require approval before publishing. Only replies can be auto-sent.

After connecting an integration, go to Settings → Bot Permissions to control what each bot can do with it.